Matt Cutts – The Adsense Account Savior

Jef Poskanzer was an honest Adsense Publisher from the year 2003, which was one of the early years of Adsense.After nearly 9 years as an Adsense publisher, Jef Poskanzer received an automated mail from the Adsense team stating –

After reviewing our records, we’ve determined that your AdSense account poses a risk of generating invalid activity. Because we have a responsibility to protect our AdWords advertisers from inflated costs due to invalid activity, we’ve found it necessary to disable your AdSense account. Your outstanding balance and Google’s share of the revenue will both be fully refunded back to the affected advertisers.

Jef Poskanzer was imaginable surprised at this and he appealed in vain.He was also in contact with the Google team for a about 15 days which was also in vain.Finally he caught a break when he shared his ordeal with Matt Cutts who is a Google Employee, a very famous one at that.Within a day of Matt Cutts Intervention, the Adsense account was reinstated.Jef Poskanzer wrote –

AdSense reinstated my account earlier today, and the ads are now appearing again. Yay! I’m still having a conversation with them about what happened and what we should do to keep it from happening again.

Seems like there is a major flaw in the Adsense Click Fraud detection algorithm, many a honest working Adsense publishers may have lost their Adsense Accounts like this, Jef Poskanzer was probably the only lucky one.

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